Content with Soul

Megan Kelly

UX Writer, Web Content Creator, and Brand Storyteller

I take hay bales of complex information and weave them into golden strands of human-centered content using my combined 10+ years in writing, content design and psychology.

Simply put, I create memorable and exceptional content experiences for my clients and their customers alike.

Skills & Experience

  • Content strategy and content guidelines, including voice, tone, and style requirements

    Copywriting for web, mobile, social media, video, and print media

    Editing and proofreading, including comprehensive copy editing and high-level overview

    Marketing Emails, including email nurturing sequences

    UI text, including titles, subtitles, labels, hint text, help text, button text, tooltips, empty states, error and success messages

    Persona developmental and ideal client avatars

    Basic Search Engine Optimization (SEO)

  • Design thinking

    Product architecture, including user flow and product algorithms

    Collaborative mockups and prototypes

    Tools: Figma, LucidChart, Google Docs, Google Sheets, Jira & Atlassian Products

  • Competitive Analysis

    Content audits

    User/customer interviews and surveys

    Website audit

    Documentation system audits

  • Independent content creator/freelance content expert
    2010 - Present | various industries

    Product Architect / Content Manager
    2016 - 2019 | Medicom Health, MPLS

    Copywriter, digital marketing dept
    2014 - 2016 | EVINE Live / ShopHQ, MPLS

    Content Specialist
    2012 - 2014 | Hangar 30, DENVER

Work Samples & Creative Portfolio

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Work Samples & Creative Portfolio 〰️

I’d love for you to take a look at the exciting projects I’ve been privileged enough to work on over the past several years…

Niche, Evergreen & Topical Newsletter Content

The Anti Work Love Letters

A reader-driven Substack publication dedicated to demystifying the world of mental health and supporting new and emerging therapists

Full Service Website Copy Writing:

Mjia Serrano Counseling

B2C & B2B SaaS Content:

Medicom Health, Inc. Health Risk Assessments

  • Medicom Health creates "Health Risk Assessments," which are kind of like a "quiz" or questionnaire that potential and/or current patients of various hospital systems use in order to determine their risk for certain health conditions.

    My role on the product team included designing the algorithms/user journey through the products using data from widely-accepted studies related to different health conditions, such as the Framingham Study which highlights risk factors for stroke and other forms of cardiovascular disease.

    Once the algorithms of these products were finalized and handed over to dev, I worked with our senior product architect and CTO to craft user-facing content for the product itself, similar to the type of content an app user would encounter as they moved through different sections of the app. This included questions, explanatory content, results pages, and the "reports" which users would receive as a PDF in their email.

  • Content development for the Anxiety health risk assessment, designed using the GAD-2:

    * Example report that an app user would receive via email after completing the assessment: Anxiety Health Risk Assessment Example Report
    * Document for Medicom customers explaining the risk levels for this assessment, as well as suggested follow-up actions to re-engage the user post-assessment: Anxiety HRA Follow-Up Strategy

  • For the Depression health risk assessment, which was designed using the PHQ-2:

    * Example report that an app user would receive via email after completing the assessment: Depression HRA Example Report
    * Document for Medicom customers explaining the risk levels for this assessment, as well as suggested follow-up actions to re-engage the user post-assessment: Depression HRA Follow-Up Strategy

  • I worked on several product support articles for customers, which are available on the Medicom website. Here are a few of the articles I wrote for the support site:

    * Follow-up Wizard
    * What is a Follow-Up Plan?
    * Am I Using v2 or v3 Medicom Health Assessments?

Sample Reports from User-Generated Data

Product-Specific Follow-Up Strategy Recommendations

Customer-Facing Support Documentation

Podcast:

Mental Status

A podcast for burnt-out helpers

Podcast Description:

Mental Status: A Podcast About Burnout is made for burnt-out therapists looking to reignite their life beyond the chair. Each episode, your host Meg explores the ins, outs, ups and downs of being a professional helper in the modern age, and ways to help the most important person of all—yourself.

Resume

Download a copy of my resume here

Visit my LinkedIn profile here

Interested in partnering together on  a creative project? Send me a message and I’ll get back to you in 2-3 business days.